Trust in the new Internet survey 2016 discussion paper
Last year's survey suggested that there was a strong appetite for verification amid the flurry of new gTLDs.
This year's survey reinforces this view.
Over 40% said that they don't feel enough is currently being done to protect their data, so the ball is currently in businesses' court.
The new gTLDs provide a significant opportunity for businesses to use them to differentiate and protect their brand – to secure the way their customers see them.
Our research suggests that online security is an increasingly important part of that brand perception.
We believe that combining these factors – the need for a secure website community and brand protection through intelligent use of gTLDs – is a possibility.
Published date:  07 March 2016