Website speed and downtime both significant issues for retailers

Meanwhile, research from web performance specialists at NCC Group found the UK’s top retail sites began 2017 over a second slower than they ended 2016.

Ben Daniel, head of professional services at NCC Group, said: "The first step in reversing the trend is proving the impact of site speed on sales. Real user monitoring solutions, which track load times and measure their effect on customer engagement and revenue, can help with this. For example, earlier this year, the quality cooked food specialist COOK showed how it achieved a seven per cent increase in conversion rate after improving load times by less than a second."

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Published date:  02 May 2017

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